Community Impact & The Santa’s Families Initiative
In sports, victory is measured by collective effort. In our community, it is measured by how we stand with families facing their toughest battles.
From November 2nd through December 6th, 98.9 FM ESPN Charleston are partnering with Ronald McDonald House Charities of Charleston for the annual Santa’s Families initiative. The centerpiece of this campaign is an all-day, high-impact Radiothon on Thursday, November 19th, hosted live by Lowcountry sports voice Bobby Hartin.
RMHC Charleston provides a vital sanctuary for families with critically ill children undergoing treatment. Our objective is direct: remove the burden of logistics and lodging so parents can focus on what matters most, healing. Because families belong together.
How You and Your Business Can Step Up
We are calling on Lowcountry businesses, listeners, and collectors to help us hit our fundraising benchmarks:
Corporate Sponsors & Local Enterprises: Pledge financial support, corporate matches, gift cards, or commercial services to offset operational costs for the House.
Collectors & Individual Listeners: Donate sports memorabilia, autographed items, goods, or premium auction packages for our live on-air Radiothon bidding blocks.
Call In Your Donation: Contact Bobby Hartin directly at 843-763-6631 to submit sports memorabilia, pledge corporate matching funds, or deliver business gift cards.
Stream the Radiothon Live: Tune your dial to 98.9 FM ESPN Charleston or stream the full broadcast via our station app powered by Cirrus Streaming.

Presented by Kirkman Broadcasting Inc. Partner with us to reach over 100,000 daily listeners across the Lowcountry

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